HTLroundtable france+ - snapshot
23 Oct 2015
Mama Shelter Paris, 20 October 2015
“Smart hotels – creating new opportunities” was one of the topics among others at the annual HTLroundtable france+ which took place at the first
Mama Shelter hotel in Paris. At the beginning of the morning session, hosted by Christian Walter and Andreas Martin from PKF hotelexperts Vienna, founder Serge Trigano, gave an introduction of the Mama Shelter concept, which started as a new construction on the site of a former parking garage at Porte Bagnolet in Paris. As this location was not considered one of the “hotspots” of Paris, banks and financial institutions were not willing to finance this new hotel concept which was invented by Serge and his two sons, the former owners and “master minds” of Club Med. As a result, to fund the project, each room unit was sold to individual owners. What started in 2008 as a “bar with a few rooms on the top” recently attracted the interest of hotel giant Accor who became a minority share holder of Mama Shelter and integrated the so called “lifestyle” brand into its international family of hotel brands. Mama Shelter is still managed by the Trigano family and today operates four hotels in France, one in Istanbul and as of spring of this year one in Los Angeles, California. In Europe Mama Shelter competes with other “boutique” hotel brands like 25hours, Citizen M or Okko, which will soon open the ninth property in France in Cannes, at the Cote d´Azur.
After the coffee break at the meeting room “Atelier” – which has an ideal workshop ambiance and is equipped with a pool and a “babyfoot” football table while offering state-of-the-art meeting technology – participants continued with a discussion about trends in the local hotel and tourism market in Paris, which was hit by the Charlie Hebdo assassination at the beginning of this year but has reportedly recovered since. Participants then enjoyed a meal at the conference venue, where Serge Trigano again joined the group for a typical “Mama loves you” lunch, with all dishes prepared family style and placed in the middle of the large table. The Mama Shelter bar & restaurant contributes 55% of the revenue of this 172 room hotel which runs at an average annual occupancy of more than 80%.
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