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hotelforum 2017 - Imagine! Ideas & innovations for amazing hotels – announces its programme

04 Oct 2017

Directly following the EXPO REAL, we invite you to attend the 15th edition of hotelforum, the annual European hotel development conference, to be held at the Hotel Bayerischer Hof in Munich on Friday, 6 October 2017, and Saturday, 7 October 2017. This year´s focus will be Imagine! Ideas & innovations for amazing hotels.

As in previous years, the event will offer a mix of ample networking opportunities, a conference that will focus on recent changes in the hotel development industry – such as innovative hotel concepts and brands – as well as a festive evening programme. The highlight of the event is the gala dinner where the following awards will be presented: Hotel Property Award and Hospitality Innovation Award.


Following is an overview of the two-day conference programme:

Friday, 6 October 2017

09.00 a.m.


Hotel lobby:

Registration hotelforum 2017:
IMAGINE, 15 years of hotelforum - IDEAS & INNOVATIONS


Atrium/Cocktail lounge:
Welcome coffee and opening of sponsor's exhibition area

10.00 a.m.



Welcome and presentation of the 50 applicants for the „Hotel Property Award“

10.20 a.m.


3 questions to Otto Lindner, Chairman of the German Hotel Association (IHA)

10.40 a.m.


Project showcases at 15-minute intervals

Hotel ANdAZ am Belvedere Vienna, DI Dietmar Ploberger, Senior Project Manager, SIGNA

Hyatt Place Frankfurt Airport, Guido Fredrich, Regional Vice President, Acquisitions & Development, Hyatt

Lyf by Ascott, Frédérique Raveau, VP Business Development Europe, Ascott

Schulz Hotel Berlin, Nizar Rokbani, Managing Partner, Schulz Hotels

The Student Hotel Vienna, Denis Montrelay, Head Investments, The Student Hotel

12.00 noon


Networking lunch - Bavarian snacks at the Palaiskeller

1.30 p.m.


Atrium: Technical innovations at 5-minute intervals

Cinema Lounge: CEO workshop (by invitation only)

2.15 p.m.


Coffee break




15 years of the Hotel Property Award – Retrospective and Outlook panel discussion with

Christoph Hoffmann, CEO, 25hours hotels

Peter Joehnk, Managing Partner, JOI-Design

Dietmar Müller-Elmau, Managing Partner, Schloss Elmau

Thomas Willms, COO and member of the Board, Deutsche Hospitality

Moderator: Martin Gräber, Editor in Chief, hotelbau

3.45 p.m.


Has the hotel property market reached its zenith? – Discussing risks and opportunities with

Dr. Peter Ebertz, Head of Hotels, Art-Invest Real Estate Management

Dr. Jörg Frehse, Managing Partner, MHP

Sascha Gechter, Managing Partner, Schulz Hotels

Markus Lehnert, Regional VP, Marriott International

Moderator: Beatrix Boutonnet, business journalist

4.45 p.m.


Coffee break

5.15 p.m.


CEO presentation with David Etmenan
, CEO, NOVUM Group

6:00 p.m


Networking in the exhibition area

7.00 p.m.


Atrium/Cocktail lounge:

Cocktail reception

8.00 p.m.


Banquet hall:

Gala evening



Festive four-course meal


Award Ceremony: Hospitality Innovation Award and Hotel Property Award

11.30 p.m.


End of gala dinner and face-to-face networking at Falk´s Bar


Saturday, 7 October 2017

9.15 a.m.



Hotel lobby Bayerischer Hof

Meeting point main entrance 

9.30 a.m.



Hotel tour through downtown Munich 
Motto: Pop-up beyond royal Bavarian imagination!

12.00 noon


Traditional "Weisswurst" reception 

1.00 p.m.


End of the official programme

Please note: The programme is subject to change.


Please follow the link to find out about ticket rates and the opportunity to register for the event. To learn more about the hotelforum programme and partners, we invite you to visit www.hotelforum.org


For further details, please contact:


Andreas Martin
Managing Partner
Pariser Strasse 44
10707 Berlin
tel +49 30 84182138
email: andreas.martin(at)hotelforum.org

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